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Yesterday I blogged an item attempting to crowdsource information about which supermarkets continued to use NuVal, a widely-promoted nutrition scoring system that was developed by some of the most prominent names in nutrition science:
What sparked my interest was that the website of NuVal LLC, the Quincy, MA, company that markets the system, had gone bare bones, and the company's Facebook and Twitter accounts were MIA.
This afternoon I got this e-mail from NuVal LLC director, Anne Bernier -- emphasis added.
Peter,
As you well know, the health and wellness space has evolved significantly since the Nuval Shelf Tag program was introduced, and the choices for consumers to obtain health and nutrition information online has grown exponentially.
In light of these insights and feedback from our customers, we have discontinued the Nuval Shelf Tag Program. NuVal will continue to support the popular NuVal Attributes system and will continue to work to find new and innovative ways to help consumers make informed choices about the foods they purchase and consume.
The image from the cached page you submitted is out of date and is consequently no longer posted on our website. In response to your inquiry regarding current participants, please know that we no longer publish this information.
Regards, Anne Bernier
